A domain name substitutes an IP address, which is an often a hard-to-memorize string of digits unique to a website. A business domain name includes both the portion that's unique to your business and the extension or suffix, such as .com, .net or .org.
A business domain name is an online billboard. It is where your enterprise conducts business and where you drive customers to your brand in order to purchase your products and services. This is the virtual address that builds your expertise and authority.
Selecting a domain name is a simple yet crucial step that will need to appeal to your new clients and represent your trademark. Your company name should be in your web address and be sure to keep it simple so it will be memorable and on top of people's mental lists when people are searching for your unique goods and services.
A domain name provides your business credibility and places you in the same marketplace as your largest competitors.